However, this data from the Netherlands indicates that overall this did not have the expected immediate impact. Meaning Apple acts as an intermediary between sender and receiver and, as they state in their privacy settings, “to make it harder for senders to follow your activity”. Industry commentators expected this to impact marketing email open rates significantly.Īside from protecting IP address data, the update also allows Apple users to choose whether or not they want content from the sender to download when the email is opened (as before) or download it in the background. In September 2021, Apple released the much-discussed Mail Privacy Protection update for all the latest iPhone, iPad and Mac operating systems. #3 The Apple Privacy Policy was not the Open Rate Apocalypse Timing truly is everything, and the report shares more suggestions and hopefully inspires you to experiment with times. If you are an eCommerce retailer, while around 25% of your peers are busy sending first thing in the morning, the magic hour for the highest click-thru rate is mid-afternoon. It seems that once we get over the shock of getting back to work on Monday, we are all thinking of being far away, and Tuesday outperforms weekends as the day most emails from the travel industry are opened. Yet, according to our data, most B2B email is sent on Tuesday or Thursday.īut, if you are sending on Tuesday and in the Travel industry, you are in luck. It’s the best day to send, with click through rates at 15.71%, and Tuesday is a bad news day when rates dip to 8.44%. If you are planning a B2B campaign, Saturday may surprise you. So, when? It’s at this point that this benchmark data can help. So, you’ve channeled your inner Simon Sinek (you know, the Start with Why guy), discovered your why, and decided that the “what” will be an email campaign. When creating any campaign, we must answer three key questions: Why are we doing it? What will we do? And when? These stats indicate a healthy level of engagement and that this channel is very much alive and well. According to the data gathered from our clients, in 2019, the average B2B CTR was around 7%, and in 2021 this was nudging up to 9%. Whichever metric you pick, Confirmed Open Rates (COR), Click Through Rates (CTR), or Click-to-Open Ratio (CTO), the numbers continue to rise for B2B. All in return for a small slice of our hard-earned marketing budget, but the truth is email continues to deliver. #1 The Death of B2B Email is Exaggerated (Yet Again!)Īs marketers, we have a reputation that, like magpies, we are often distracted by the latest shiny object, whether it’s a tool, that our brand must be seen in the latest social media hotspot, or that we must publish content across every channel. I’ve dived into the report for this blog post, pushed all the data dashboard buttons, and plucked out three things that caught my eye, that I think all marketers will find useful. This report has become an essential industry guide to the email trends for marketing professionals in that region. We make this data available in various insight reports across the group, consistent with our mission to help marketers succeed and grow their businesses.Ī great example is our annual Dutch Email Marketing Benchmark report, where we share the top 10 insights that our email experts have learned from a data set that spans 15.9 billion emails from 986,000 campaigns across 5,525 companies. Through our portfolio of SaaS vendors, we have fantastic access to a wealth of email marketing data at Spotler Group.
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